Assouline introduces the Style series, spotlighting some of the most iconic art movements and design styles, revealing their impact and continuing influence on our culture today. Art Deco is a design idiom that reflects a decorative approach to designing appealing consumer goods during the interwar period. Encompassing every discipline within the applied arts, Art Deco manifested itself to some extent everywhere around the world, perhaps the first design idiom ever to do so. Art Deco’s fundamental appeal lay in its decorative qualities, which consumers found attractive and glamorous. From skyscrapers, locomotives, automobiles and ocean liners to fashion, advertising and everyday home furnishings and appliances, Art Deco style captured the imagination of designers and consumers alike.